In this ad, the advertiser further stretches the limits of social acceptability by presenting the product-- the outfits or fashion wear-- through models acting out a bold and outrageous  sexual scene.  The man and woman,  as  lovers,  are  doing  their "business" not  in  private but literally out  there.  Here,  what used to be a "social taboo" is exploited in utter disregard.  They  are  hungrily groping, fondling and stroking  while clad in their trendy outfits and the T-back  style underwear, making a fashion statement. The strength and comfort of the fabric or materials used are implied in the context of passion and freedom. As parents we must become increasingly aware of the fact that ads today can be thwarting for our teenagers and we must be there to explain questions that may come up in their heads because of these images portrayed.  

Modern  times  and  popular culture has  affected   the  choice of  the  advertiser   in experimenting or "going beyond" in its manner of getting the attention of the consumer society by projecting the wearability and flexibility of the  fashion wear,  even in a spontaneous situation of wild "no cares" sex under the noses of the viewing public. In this particular example, it would be of key importance to make one’s self aware of these media images and be available to your teenager to guide him/her with any misinterpretations of material he/she may have.  

This is a concrete illustration of post modernity and pop culture working on people's sensibilities and individualism, giving emphasis on style at the expense of content.  In the process of social change, moral values and the concept of freedom are eroded. This is precisely why you must be there for your teenager in order to correct any misconceptions of values or ideals that any particular ads may bring about in your teen’s mind.